Mai Noman is a Yemeni-British journalist, creative strategist, editorial leader and storyteller with over a decade of experience shaping impactful content and building entrepreneurial teams that deliver for global audiences.
She has led content, team development and editorial pallet design for media businesses ranging from startups to global broadcast brands.
Mai is at her best when building the editorial capability to engage a defined audience cohort across multiple distribution channels and form factors.
Her recent history has taken in roles as diverse as editorial lead for a new media venture targeting digitally native younger audiences in the MENA region for MOBY Group, Leading an editorial transformation focussed on video as Digital Content Editor for BBC Arabic, and pioneering new digital strategies across the BBC 40+ language services catering to different territories and distribution strategies around the world.
Mai is as comfortable working through strategies based on audience insight and distribution channels with executives in boardrooms, as she is building new teams across countries and languages, or operating as an individual contributor in the field both domestically (UK) or in conflict and crisis zones.
She most enjoys roles that allow her to bring the best of her varied experience to bear in ways that call for pioneering innovative approaches to storytelling, leveraging emergent technologies and audience intelligence, and devising new editorial identity to build lasting audience connection and engagement.
A specialist in content strategy, digital transformation, and narrative change, Mai has worked across emerging and established platforms, producing documentaries, explainers, and editorial formats that blend journalistic rigor with creative flair. Her 2022 BBC investigation into a political assassination in the Middle East earned high commendation from the Association for International Broadcasters.
Mai serves as a trustee for One World Media allowing her to directly impact the agenda amplifying underrepresented voices and connecting local stories to global audiences.
She holds a Master’s in Creative & Cultural Entrepreneurship from Goldsmiths, University of London, and an Executive MBA from the Wharton School of Business. Mai was recognised on the 2021 Kind Leadership list for her leadership during the COVID-19 pandemic.
GET IN TOUCH
Mai is always available for collaborations and talks worldwide. If you want to chat don’t hesitate in reaching out.
Email: mai.noman@outlook.com
Mai Noman 